B2B PR Agency Video: Why we put thought-leadership at the heart of PR

Written by Simpatico PR

Posted on 2024-04-02

Are we the right B2B PR agency for you? Watch one of Simpatico PR’s AI avatars explain - here - how we deliver smart, effective communications programmes for innovative companies.

In a world where technology and social trends are reshaping every sector, B2B customers want to know what their suppliers have to say about changes affecting their business.

It’s our job is to ensure they recognise our clients are market leading experts. That’s why we put thought-leadership at the heart of our B2B PR agency approach.

In this short video, our AI will tell you about our areas of expertise including PR for marketing companies and tech PR, and why we’re able to deliver exceptional coverage and a meaningful return on your PR investment. 

About Simpatico PR

We help companies win more coverage through expert B2B PR thought-leadership - working in simpatico with your B2B marketing and business development team.

We are a highly experienced B2B PR agency team specialising in thought-leadership and media relations.

We help companies create brilliant PR-friendly content ideas that will interest editors and reporters. Our team of ex-journalists will help you articulate your expertise and win media coverage month after month, delivering a real return on PR investment.

Responding to changing business needs, we only employ senior people with the experience to deliver great results and work with you closely in day-to-day partnership. We’re designed to be an expert extension of your PR, marketing and growth teams.

Since 2010 we’ve worked with some of the biggest names in advertising, technology innovation and design. We have expertise in specialist fields such as fintech, edtech, payments, sustainable business, AI, CX, data management, adtech, martech, commerce, retail media, OOH, TV and radio.

Our clients value direct access to our senior team who can:

- Confidently deliver informed and knowledgeable PR advice based on years of experience working in public relations and in the media.

- Consider the long-term goals of your business, and the impact that any PR will have on this, through our understanding of broader business objectives.

- Offer innovative and creative PR and content ideas through our extensive experience of working in a variety of industries and sectors.

- Draw upon trusted and established relationships with journalists, Editors and publications which have been built and developed over many years of working together.

Our approach

We create thought-leadership content through the Book of Ideas© which solves a key B2B PR agency challenge – how to deliver a sustained, high-quality thought leadership programme.

Our approach captures lots of ideas through journalistic interrogation which can be channelled into media relations, owned channels, social and B2B marketing.

It helps facilitate a better press-office function by mapping expertise across a company and the issues and opinions you want to project. In other words, it makes news-jacking faster and better.

It creates a better media coverage hit rate, because we tailor content to engage journalists.

It is a tried and test formula that puts you and us in control of your B2B PR.